Conversion Efficiency

What it is

Percentage of shots on target that become goals. >25% = High (possibly unsustainable) | 15-25% = Normal | <15% = Low (expect improvement).

Formula

Efficiency = (Goals / Shots on Target) × 100

Real Example

Erling Haaland: 12 goals from 40 shots on target → 30% efficiency → Above sustainable average.

When to Use

Spot strikers on streaks who will likely regress to the mean; teams that 'deserve more' goals.